| 000 -LEADER |
|---|
| fixed length control field |
01602nam a22003138a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131107s2014 nyu 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013041728 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781936631087 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007182393X (alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.W365 2014 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14/4 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol15020791 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126100405.0 |
| CONTROL NUMBER |
|---|
| control field |
56902 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walter, Ekaterina. |
| TITLE STATEMENT |
|---|
| Title |
The power of visual storytelling : |
| Remainder of title |
how to use visuals, videos, and social media to market your brand / |
| Statement of responsibility, etc |
by Ekaterina Walter and Jessica Gioglio. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2014. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1402 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
160 p. : |
| Dimensions |
18 cm. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.-- |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Viral marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gioglio, Jessica. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |