Strauss, Judy,

E-marketing / Judy Strauss, Raymond Frost. - 6th ed., International edition. - ii, 422 p. ; ill. : 28 cm.

Includes index.

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

9781292023038 (pbk.) : £51.99

GBB433247 bnb

Internet marketing.


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