Strauss, Judy,
E-marketing / Judy Strauss, Raymond Frost. - 6th ed., International edition. - ii, 422 p. ; ill. : 28 cm.
Includes index.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
9781292023038 (pbk.) : £51.99
GBB433247 bnb
Internet marketing.
658.872
E-marketing / Judy Strauss, Raymond Frost. - 6th ed., International edition. - ii, 422 p. ; ill. : 28 cm.
Includes index.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
9781292023038 (pbk.) : £51.99
GBB433247 bnb
Internet marketing.
658.872