E-marketing / (Record no. 23801)
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000 -LEADER | |
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fixed length control field | 01381pam a2200337 i 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131018s2014 enka 001 0 eng|d |
NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBB433247 |
Source | bnb |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292023038 (pbk.) : |
Terms of availability | £51.99 |
CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Description conventions | rda |
Modifying agency | Uk |
AUTHENTICATION CODE | |
Authentication code | ukblcatcopy |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Edition information | 23 |
SYSTEM CONTROL NUMBER | |
System control number | (Uk)016485514 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100419.0 |
CONTROL NUMBER | |
control field | 57093 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Strauss, Judy, |
Relator term | author. |
TITLE STATEMENT | |
Title | E-marketing / |
Statement of responsibility, etc. | Judy Strauss, Raymond Frost. |
EDITION STATEMENT | |
Edition statement | 6th ed., International edition. |
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Harlow, England : |
Name of producer, publisher, distributor, manufacturer | Pearson, |
Date of production, publication, distribution, manufacture, or copyright notice | 2014. |
PHYSICAL DESCRIPTION | |
Extent | ii, 422 p. ; |
Other physical details | ill. : |
Dimensions | 28 cm. |
CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
CONTENT TYPE | |
Content type term | still image |
Source | rdacontent |
MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
GENERAL NOTE | |
General note | Includes index. |
SUMMARY, ETC. | |
Summary, etc. | For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Frost, Raymond, |
Dates associated with a name | 1960- |
Relator term | author. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.872 ST EM | T0050498 | 268.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 26/05/2014 | Friendship bookshop | 268.00 |