E-marketing / (Record no. 23801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01381pam a2200337 i 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131018s2014 enka 001 0 eng|d |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB433247 |
| Source | bnb |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292023038 (pbk.) : |
| Terms of availability | £51.99 |
| CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | Uk |
| AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| SYSTEM CONTROL NUMBER | |
| System control number | (Uk)016485514 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126100419.0 |
| CONTROL NUMBER | |
| control field | 57093 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy, |
| Relator term | author. |
| TITLE STATEMENT | |
| Title | E-marketing / |
| Statement of responsibility, etc | Judy Strauss, Raymond Frost. |
| EDITION STATEMENT | |
| Edition statement | 6th ed., International edition. |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Harlow, England : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture | 2014. |
| PHYSICAL DESCRIPTION | |
| Extent | ii, 422 p. ; |
| Other physical details | ill. : |
| Dimensions | 28 cm. |
| CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| CONTENT TYPE | |
| Content Type Term | still image |
| Source | rdacontent |
| MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| GENERAL NOTE | |
| General note | Includes index. |
| SUMMARY, ETC. | |
| Summary, etc | For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, |
| Dates associated with a name | 1960- |
| Relator term | author. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2014-05-26 | Friendship bookshop | 658.872 ST EM | T0050498 | 2017-01-26 | 268.00 | 2017-01-26 | REGULAR |