E-marketing / (Record no. 23801)

MARC details
000 -LEADER
fixed length control field 01381pam a2200337 i 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131018s2014 enka 001 0 eng|d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB433247
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292023038 (pbk.) :
Terms of availability £51.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Description conventions rda
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblcatcopy
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition information 23
SYSTEM CONTROL NUMBER
System control number (Uk)016485514
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100419.0
CONTROL NUMBER
control field 57093
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy,
Relator term author.
TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc. Judy Strauss, Raymond Frost.
EDITION STATEMENT
Edition statement 6th ed., International edition.
PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
PHYSICAL DESCRIPTION
Extent ii, 422 p. ;
Other physical details ill. :
Dimensions 28 cm.
CONTENT TYPE
Content type term text
Source rdacontent
CONTENT TYPE
Content type term still image
Source rdacontent
MEDIA TYPE
Media type term unmediated
Source rdamedia
CARRIER TYPE
Carrier type term volume
Source rdacarrier
GENERAL NOTE
General note Includes index.
SUMMARY, ETC.
Summary, etc. For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond,
Dates associated with a name 1960-
Relator term author.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.872 ST EM T0050498 268.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/05/2014 Friendship bookshop 268.00