E-marketing /
By: Strauss, Judy [author.]
Title By: Frost, Raymond [author.]
Material type:
Summary:
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0050498 |
Total holds: 0
Includes index.
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.