Title By: Frost, Raymond [author.]Material type: BookPublisher: Harlow, England : Pearson, 2014Edition: 6th ed., International edition.Description: ii, 422 p. ; ill. : 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292023038 (pbk.) :Subject(s): Internet marketing | Management and Business StudiesDDC classification: 658.872
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.872 ST EM (Browse shelf)||Available||T0050498|
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.