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E-marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson, 2014Edition: 6th ed., International editionDescription: ii, 422 p. ; ill. : 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292023038 (pbk.) :
Subject(s): DDC classification:
  • 658.872 23
Summary: For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0050498

Includes index.

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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