Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York : McGraw-Hill Irwin, c2012. - 1 v. (various pagings) ; ill., 1 map : 28 cm.
Previous ed.: 2009. "McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
9780071317023 (pbk.) : £43.99 0071317023 (pbk.) : £43.99
GBB174667 bnb
Marketing.
658.8
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 13th ed. - New York : McGraw-Hill Irwin, c2012. - 1 v. (various pagings) ; ill., 1 map : 28 cm.
Previous ed.: 2009. "McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
9780071317023 (pbk.) : £43.99 0071317023 (pbk.) : £43.99
GBB174667 bnb
Marketing.
658.8