Essentials of marketing : (Record no. 23803)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01288pam a2200349 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110616s2012 nyuab b 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB174667 |
| Source | bnb |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071317023 (pbk.) : |
| Terms of availability | £43.99 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071317023 (pbk.) : |
| Terms of availability | £43.99 |
| CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| SYSTEM CONTROL NUMBER | |
| System control number | (Uk)015829911 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126100420.0 |
| CONTROL NUMBER | |
| control field | 57095 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a marketing strategy planning approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2012. |
| PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) ; |
| Other physical details | ill., 1 map : |
| Dimensions | 28 cm. |
| GENERAL NOTE | |
| General note | Previous ed.: 2009. |
| GENERAL NOTE | |
| General note | "McGraw-Hill international edition"--Cover. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| SUMMARY, ETC. | |
| Summary, etc | Extends the strategy planning approach, integrating concepts with the marketing strategy planning model. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cannon, Joseph P. |
| Titles and other words associated with a name | (Assistant professor of marketing) |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2014-05-26 | Friendship bookshop | 2 | 1 | 658.8 PE ES | T0050500 | 2019-02-10 | 2019-02-05 | 285.00 | 2017-01-26 | REGULAR |