Essentials of marketing : (Record no. 23803)
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000 -LEADER | |
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fixed length control field | 01288pam a2200349 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 110616s2012 nyuab b 001 0 eng d |
NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBB174667 |
Source | bnb |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071317023 (pbk.) : |
Terms of availability | £43.99 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071317023 (pbk.) : |
Terms of availability | £43.99 |
CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | Uk |
AUTHENTICATION CODE | |
Authentication code | ukblcatcopy |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 22 |
SYSTEM CONTROL NUMBER | |
System control number | (Uk)015829911 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126100420.0 |
CONTROL NUMBER | |
control field | 57095 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | a marketing strategy planning approach / |
Statement of responsibility, etc | William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
EDITION STATEMENT | |
Edition statement | 13th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill Irwin, |
Date of publication, distribution, etc | c2012. |
PHYSICAL DESCRIPTION | |
Extent | 1 v. (various pagings) ; |
Other physical details | ill., 1 map : |
Dimensions | 28 cm. |
GENERAL NOTE | |
General note | Previous ed.: 2009. |
GENERAL NOTE | |
General note | "McGraw-Hill international edition"--Cover. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
SUMMARY, ETC. | |
Summary, etc | Extends the strategy planning approach, integrating concepts with the marketing strategy planning model. |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK101 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Cannon, Joseph P. |
Titles and other words associated with a name | (Assistant professor of marketing) |
ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
Fuller form of name | (Edmund Jerome) |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
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University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2014-05-26 | Friendship bookshop | 2 | 1 | 658.8 PE ES | T0050500 | 2019-02-10 | 2019-02-05 | 285.00 | 2017-01-26 | REGULAR |