Essentials of marketing : (Record no. 23803)

MARC details
000 -LEADER
fixed length control field 01288pam a2200349 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110616s2012 nyuab b 001 0 eng d
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB174667
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071317023 (pbk.) :
Terms of availability £43.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071317023 (pbk.) :
Terms of availability £43.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblcatcopy
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 22
SYSTEM CONTROL NUMBER
System control number (Uk)015829911
DATE AND TIME OF LATEST TRANSACTION
control field 20170126100420.0
CONTROL NUMBER
control field 57095
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
EDITION STATEMENT
Edition statement 13th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2012.
PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) ;
Other physical details ill., 1 map :
Dimensions 28 cm.
GENERAL NOTE
General note Previous ed.: 2009.
GENERAL NOTE
General note "McGraw-Hill international edition"--Cover.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
STUDY PROGRAM INFORMATION NOTE
Program name MARK101
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
Titles and other words associated with a name (Assistant professor of marketing)
ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
10/02/2019 2 1 658.8 PE ES T0050500 05/02/2019 285.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/05/2014 Friendship bookshop 285.00