000 -LEADER |
fixed length control field |
01288pam a2200349 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110616s2012 nyuab b 001 0 eng d |
NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB174667 |
Source |
bnb |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071317023 (pbk.) : |
Terms of availability |
£43.99 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071317023 (pbk.) : |
Terms of availability |
£43.99 |
CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
Uk |
AUTHENTICATION CODE |
Authentication code |
ukblcatcopy |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(Uk)015829911 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126100420.0 |
CONTROL NUMBER |
control field |
57095 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
TITLE STATEMENT |
Title |
Essentials of marketing : |
Remainder of title |
a marketing strategy planning approach / |
Statement of responsibility, etc |
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
EDITION STATEMENT |
Edition statement |
13th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagings) ; |
Other physical details |
ill., 1 map : |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Previous ed.: 2009. |
GENERAL NOTE |
General note |
"McGraw-Hill international edition"--Cover. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
SUMMARY, ETC. |
Summary, etc |
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK101 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Cannon, Joseph P. |
Titles and other words associated with a name |
(Assistant professor of marketing) |
ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
Fuller form of name |
(Edmund Jerome) |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |