Essentials of marketing : a marketing strategy planning approach /
By: Perreault, William D
Title By: Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome)
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2012.Edition: 13th ed.Description: 1 v. (various pagings) ; ill., 1 map : 28 cm.ISBN: 9780071317023 (pbk.) :; 0071317023 (pbk.) :Program: MARK101Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8
Summary:
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE ES (Browse shelf) | Available | T0050500 |
Total holds: 0
Previous ed.: 2009.
"McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
MARK101