Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
- 9780071317023 (pbk.) :
- 0071317023 (pbk.) :
- 658.8 22
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PE ES (Browse shelf(Opens below)) | Available | T0050500 |
Previous ed.: 2009.
"McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
MARK101
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