Amazon cover image
Image from Amazon.com

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2012.Edition: 13th edDescription: 1 v. (various pagings) ; ill., 1 map : 28 cmISBN:
  • 9780071317023 (pbk.) :
  • 0071317023 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
Summary: Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 PE ES (Browse shelf(Opens below)) Available T0050500

Previous ed.: 2009.

"McGraw-Hill international edition"--Cover.

Includes bibliographical references and index.

Extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

MARK101

There are no comments on this title.

to post a comment.