Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim; Renee Mauborgne - Boston, Mass. : Harvard Business Review Press, c2015. - xxviii, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781625274496
New products
Market segmentation
HF5415.153 / .K53 2015
658.8/02
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim; Renee Mauborgne - Boston, Mass. : Harvard Business Review Press, c2015. - xxviii, 287 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
9781625274496
New products
Market segmentation
HF5415.153 / .K53 2015
658.8/02