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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

By: Kim, W. Chan
Title By: Mauborgne, Renee
Material type: BookPublisher: Boston, Mass. : Harvard Business Review Press, c2015.Description: xxviii, 287 p. : ill. ; 24 cm.ISBN: 9781625274496Program: ENGG954 TBS921 MGNT910; MARK935Subject(s): New products | Market segmentationDDC classification: 658.8/02
Summary:
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 KI BL (Browse shelf) Available T0051186
REGULAR University of Wollongong in Dubai
Main Collection
658.802 KI BL (Browse shelf) Available T0051193
Total holds: 0

Includes bibliographical references and index.

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

ENGG954 TBS921 MGNT910

MARK935

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