Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim; Renee Mauborgne
Material type:
- 9781625274496
- 658.8/02 23
- HF5415.153 .K53 2015
Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI BL (Browse shelf(Opens below)) | Available | T0051186 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI BL (Browse shelf(Opens below)) | Available | T0051193 |
Includes bibliographical references and index.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
ENGG954 TBS921 MGNT910
MARK935
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