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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim; Renee Mauborgne

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business Review Press, c2015.Description: xxviii, 287 p. : ill. ; 24 cmISBN:
  • 9781625274496
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.153 .K53 2015
Summary: Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
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Holdings
Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 658.802 KI BL (Browse shelf(Opens below)) Available T0051186

ENGG954 Spring2025

MGNT910 Spring2025

REGULAR University of Wollongong in Dubai Main Collection 658.802 KI BL (Browse shelf(Opens below)) Available T0051193

Includes bibliographical references and index.

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

ENGG954 TBS921 MGNT910

MARK935

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