Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
By: Kim, W. Chan
Title By: Mauborgne, Renee
Material type:
BookPublisher: Boston, Mass. : Harvard Business Review Press, c2015.Description: xxviii, 287 p. : ill. ; 24 cm.ISBN: 9781625274496Program: ENGG954 TBS921 MGNT910; MARK935Subject(s): New products | Market segmentationDDC classification: 658.8/02
Summary:
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI BL (Browse shelf) | Available | T0051186 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KI BL (Browse shelf) | Available | T0051193 |
Total holds: 0
Includes bibliographical references and index.
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
ENGG954 TBS921 MGNT910
MARK935