Donovan, Robert J.

Social marketing : principles and practice Robert J Donovan, Nadine Henley - Melbourne, Australia : IP Communications, c2003. - xii, 415 p. : ill. ; 25 cm.

The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.


Social marketing
Social Marketing
Mass Media
Marketing social

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