UOWD Library

Social marketing : (Record no. 28424)

000 -LEADER
fixed length control field 01036nam a2200253 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160111n 000 0 eng d
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780957861756
DATE AND TIME OF LATEST TRANSACTION
control field 20170126101018.0
CONTROL NUMBER
control field 63065
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Donovan, Robert J.
TITLE STATEMENT
Title Social marketing :
Remainder of title principles and practice
Statement of responsibility, etc Robert J Donovan, Nadine Henley
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Melbourne, Australia :
Name of publisher, distributor, etc IP Communications,
Date of publication, distribution, etc c2003.
PHYSICAL DESCRIPTION
Extent xii, 415 p. :
Other physical details ill. ;
Dimensions 25 cm.
SUMMARY, ETC.
Summary, etc The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
STUDY PROGRAM INFORMATION NOTE
Program name MARK920
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Marketing
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass Media
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing social
Source of heading or term sears
ADDED ENTRY--PERSONAL NAME
Personal name Henley, Nadine
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2016-01-24 ABE 1 658.8 DO SO T0053420 2019-01-07 2019-01-06 41.48 2017-01-26 REGULAR

Powered by Koha