Social marketing : (Record no. 28424)
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000 -LEADER | |
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fixed length control field | 01036nam a2200253 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160111n 000 0 eng d |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780957861756 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126101018.0 |
CONTROL NUMBER | |
control field | 63065 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Donovan, Robert J. |
TITLE STATEMENT | |
Title | Social marketing : |
Remainder of title | principles and practice |
Statement of responsibility, etc. | Robert J Donovan, Nadine Henley |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Melbourne, Australia : |
Name of publisher, distributor, etc. | IP Communications, |
Date of publication, distribution, etc. | c2003. |
PHYSICAL DESCRIPTION | |
Extent | xii, 415 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
SUMMARY, ETC. | |
Summary, etc. | The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing. |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK920 |
Institution to which field applies | UOWD |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social marketing |
Source of heading or term | sears |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Source of heading or term | sears |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social Marketing |
Source of heading or term | sears |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Mass Media |
Source of heading or term | sears |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing social |
Source of heading or term | sears |
ADDED ENTRY--PERSONAL NAME | |
Personal name | Henley, Nadine |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Total checkouts | Full call number | Barcode | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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07/01/2019 | 1 | 658.8 DO SO | T0053420 | 06/01/2019 | 41.48 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 24/01/2016 | ABE | 41.48 |