Ethics in social marketing edited by Alan R. Andreasen - Washington, D.C. : Georgetown University Press, c2001. - ix, 212 p. : ill. ; 24 cm.

Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.



Social marketing--Moral and ethical aspects
Marketing--Ethical aspects


Powered by Koha