Ethics in social marketing
Ethics in social marketing
edited by Alan R. Andreasen
- Washington, D.C. : Georgetown University Press, c2001.
- ix, 212 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
9780878408207
00061750
Social marketing--Moral and ethical aspects
Marketing--Ethical aspects
174/.4
Includes bibliographical references and index.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
9780878408207
00061750
Social marketing--Moral and ethical aspects
Marketing--Ethical aspects
174/.4