Ethics in social marketing
Title By: Andreasen, Alan RMaterial type: BookPublisher: Washington, D.C. : Georgetown University Press, c2001.Description: ix, 212 p. : ill. ; 24 cm.ISBN: 9780878408207Program: MARK920Subject(s): Social marketing -- Moral and ethical aspects | Marketing -- Ethical aspectsDDC classification: 174/.4 Online resources: Location Map
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||174.4 ET HI (Browse shelf)||Available||T0053421|
|REGULAR||University of Wollongong in Dubai Main Collection||174.4 ET HI (Browse shelf)||Available||T0053422|
Includes bibliographical references and index.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.