Ethics in social marketing
Title By: Andreasen, Alan R
Material type:
BookPublisher: Washington, D.C. : Georgetown University Press, c2001.Description: ix, 212 p. : ill. ; 24 cm.ISBN: 9780878408207Program: MARK920Subject(s): Social marketing -- Moral and ethical aspects | Marketing -- Ethical aspectsDDC classification: 174/.4 Online resources: Location Map
Summary:
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 ET HI (Browse shelf) | Available | T0053421 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 174.4 ET HI (Browse shelf) | Available | T0053422 |
Total holds: 0
Includes bibliographical references and index.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
Adult
Adult
MARK920