Ethics in social marketing (Record no. 28425)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00061750
ISBN
International Standard Book Number 9780878408207
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 174/.4
TITLE STATEMENT
Title Ethics in social marketing
Statement of responsibility, etc. edited by Alan R. Andreasen
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Washington, D.C. :
Publisher Georgetown University Press,
Date c2001.
PHYSICAL DESCRIPTION
Extent ix, 212 p. :
Other Details ill. ;
Size 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
STUDY PROGRAM
Program name MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social marketing
General Moral and ethical aspects
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
General Ethical aspects
ADDED ENTRY
Personal name Andreasen, Alan R.,
Dates 1934-
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12">https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12</a>
Public note Location Map
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 41891
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 41892
ADDED ENTRY
-- 41893
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
26/01/2017 174.4 ET HI T0053421 59.82 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/02/2016 ABE
26/01/2017 174.4 ET HI T0053422 59.82 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/02/2016 ABE