LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
00061750 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780878408207 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Call number |
174/.4 |
TITLE STATEMENT |
Title |
Ethics in social marketing |
Statement of responsibility, etc |
edited by Alan R. Andreasen |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Washington, D.C. : |
Publisher |
Georgetown University Press, |
Date |
c2001. |
PHYSICAL DESCRIPTION |
Extent |
ix, 212 p. : |
Other Details |
ill. ; |
Size |
24 cm. |
SUMMARY |
Summary |
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them. |
STUDY PROGRAM |
Program name |
MARK920 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Social marketing |
General |
Moral and ethical aspects |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Heading |
Marketing |
General |
Ethical aspects |
ADDED ENTRY |
Name |
Andreasen, Alan R., |
Dates |
1934- |
ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12 |
Public note |
Location Map |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
41891 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
-- |
41892 |
ADDED ENTRY |
-- |
41893 |