Burkitt, Hugh.
Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley. - Chichester, England ; Hoboken, NJ : Wiley, c2006. - xiv, 373 p. : ill ; 24 cm.
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
9780470060278 (HB : alk. paper) 0470060271 (HB : alk. paper)
2006033563
GBA672008 bnb
013536916 Uk
Marketing--Great Britain--Case studies.
Success in business--Great Britain--Case studies.
Business enterprises--Great Britain--Case studies.
HF5415.12.G7 / B87 2006
658.8
Marketing excellence : winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley. - Chichester, England ; Hoboken, NJ : Wiley, c2006. - xiv, 373 p. : ill ; 24 cm.
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
9780470060278 (HB : alk. paper) 0470060271 (HB : alk. paper)
2006033563
GBA672008 bnb
013536916 Uk
Marketing--Great Britain--Case studies.
Success in business--Great Britain--Case studies.
Business enterprises--Great Britain--Case studies.
HF5415.12.G7 / B87 2006
658.8