Marketing excellence : winning companies reveal the secrets of their success /
By: Burkitt, Hugh
Title By: Zealley, John | Marketing Society
Material type:
BookPublisher: Chichester, England ; Hoboken, NJ : Wiley, c2006.Description: xiv, 373 p. : ill ; 24 cm.ISBN: 9780470060278 (HB : alk. paper); 0470060271 (HB : alk. paper)Subject(s): Marketing -- Great Britain -- Case studies | Success in business -- Great Britain -- Case studies | Business enterprises -- Great Britain -- Case studiesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BU MA (Browse shelf) | Available | T0031836 |
Total holds: 0
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.