| 000 -LEADER |
|---|
| fixed length control field |
01578cam a22003494a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061010s2006 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006033563 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA672008 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013536916 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470060278 (HB : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470060271 (HB : alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm72799156 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
YDX |
| -- |
IXA |
| -- |
UKM |
| -- |
DLC |
| GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12.G7 |
| Item number |
B87 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093359.0 |
| CONTROL NUMBER |
|---|
| control field |
20390 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burkitt, Hugh. |
| TITLE STATEMENT |
|---|
| Title |
Marketing excellence : |
| Remainder of title |
winning companies reveal the secrets of their success / |
| Statement of responsibility, etc |
Hugh Burkitt and John Zealley. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chichester, England ; |
| -- |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 373 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Great Britain |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| Geographic subdivision |
Great Britain |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business enterprises |
| Geographic subdivision |
Great Britain |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zealley, John. |
| ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Marketing Society. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |