Data mining for business analytics :
Shmueli, Galit, 1971-
Data mining for business analytics : concepts, techniques, and applications in JMP Pro Galit Shmueli ... [et al.] - Hoboken, N.J. : John Wiley & Sons, c2017. - xxii, 442 p. : ill. ; 26 cm.
Includes index.
Featuring hands–on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real–world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting.
9781118877432
2015048305
Business mathematics--Computer programs
Business--Data processing
Data mining
Computers--general
006.3/12
Data mining for business analytics : concepts, techniques, and applications in JMP Pro Galit Shmueli ... [et al.] - Hoboken, N.J. : John Wiley & Sons, c2017. - xxii, 442 p. : ill. ; 26 cm.
Includes index.
Featuring hands–on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real–world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting.
9781118877432
2015048305
Business mathematics--Computer programs
Business--Data processing
Data mining
Computers--general
006.3/12