| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015048305 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118877432 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
006.3/12 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Shmueli, Galit, |
| Dates |
1971- |
| TITLE STATEMENT |
|---|
| Title |
Data mining for business analytics : |
| Subtitle |
concepts, techniques, and applications in JMP Pro |
| Statement of responsibility, etc |
Galit Shmueli ... [et al.] |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Hoboken, N.J. : |
| Publisher |
John Wiley & Sons, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 442 p. : |
| Other Details |
ill. ; |
| Size |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| CONTENTS |
|---|
| Contents |
Overview of the data mining process -- Data visualization -- Dimension reduction -- Evaluating predictive performance -- Multiple linear regression -- K-nearest neighbors (kNN) -- The naive Bayes classifier -- Classification and regression trees -- Logistic regression -- Neural nets -- Discriminant analysis -- Combining methods : ensembles and uplift modeling -- Cluster analysis -- Handling time series -- Regression-based forecasting -- Smoothing methods -- Cases. |
| SUMMARY |
|---|
| Summary |
Featuring hands–on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real–world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. |
| STUDY PROGRAM |
|---|
| Program name |
MBAS904 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Business mathematics |
| General |
Computer programs |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Business |
| General |
Data processing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Data mining |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Computers |
| General |
general |
| ADDED ENTRY |
|---|
| Name |
Bruce, Peter C., |
| Dates |
1953- |
| ADDED ENTRY |
|---|
| Name |
Stephens, Mia L. |
| ADDED ENTRY |
|---|
| Name |
Patel, Nitin R. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/otb3u8/cdi_askewsholts_vlebooks_9781118956625 |
| Public note |
eBook |
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36053 |
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36054 |
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312 |
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19685 |
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36055 |
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36056 |
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36057 |