Solomon, Michael R.

Consumer behavior : buying, having, and being Michael R. Solomon - 12th ed. - Boston : Pearson, c2017. - xxii, 601 p. : 29 cm. col. ill. ;

Revised edition of the author's Consumer behavior, 2015. Includes indexes.

Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

9780134129938 9781292153100


Consumer behavior
Consumers Attitudes

658.8342 SO CO

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