| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015041651 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780134129938 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781292153100 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.8342 SO CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Solomon, Michael R. |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Subtitle |
buying, having, and being |
| Statement of responsibility, etc |
Michael R. Solomon |
| EDITION STATEMENT |
|---|
| Edition |
12th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Publisher |
Pearson, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 601 p. : |
| Size |
col. ill. ; |
| Other Details |
29 cm. |
| GENERAL NOTE |
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| General note |
Revised edition of the author's Consumer behavior, 2015. |
| GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| CONTENTS |
|---|
| Contents |
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index. |
| SUMMARY |
|---|
| Summary |
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. |
| STUDY PROGRAM |
|---|
| Program name |
MARK217, MARK936 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumers Attitudes |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003361226106666 |
| Public note |
Ebook |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
2416 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
633 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
3378 |