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McDonald, Malcolm.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2002. - xix, 630 p. : ill ; 25 cm.

Includes index.



ISBN: 0750656255 (pbk.)

LCCN: 2004556468

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.

LC Class. No.: HF5415.13 / .M369183 2002

Dewey Class. No.: 658.8/02