Marketing plans : how to prepare them, how to use them /
By: McDonald, Malcolm
Title By: Institute of Marketing
Material type:
BookPublisher: Amsterdam ; Boston : Butterworth-Heinemann, 2002.Edition: 5th ed.Description: xix, 630 p. : ill ; 25 cm.ISBN: 0750656255 (pbk.)Program: MARK935 MARK344Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MC MA (Browse shelf) | Available | T0026578 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 MC MA (Browse shelf) | Available | T0018378 |
Total holds: 0
Includes index.
MARK935 MARK344