UOWD Library

Marketing plans : (Record no. 314)

000 -LEADER
fixed length control field 00801cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040804s2002 ne a 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004556468
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750656255 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369183 2002
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093021.0
CONTROL NUMBER
control field 17795
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc Malcolm McDonald.
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2002.
PHYSICAL DESCRIPTION
Extent xix, 630 p. :
Other physical details ill ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935 MARK344
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2002-12-17 Magrudy's 658.802 MC MA T0018378 2017-01-26 168.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-03-13 AMAUS 658.802 MC MA T0026578 2017-01-26 32.10 2017-01-26 REGULAR

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