000 -LEADER |
fixed length control field |
00801cam a2200277 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
040804s2002 ne a 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004556468 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750656255 (pbk.) |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.M369183 2002 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/02 |
Edition number |
21 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126093021.0 |
CONTROL NUMBER |
control field |
17795 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
McDonald, Malcolm. |
TITLE STATEMENT |
Title |
Marketing plans : |
Remainder of title |
how to prepare them, how to use them / |
Statement of responsibility, etc |
Malcolm McDonald. |
EDITION STATEMENT |
Edition statement |
5th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Amsterdam ; |
-- |
Boston : |
Name of publisher, distributor, etc |
Butterworth-Heinemann, |
Date of publication, distribution, etc |
2002. |
PHYSICAL DESCRIPTION |
Extent |
xix, 630 p. : |
Other physical details |
ill ; |
Dimensions |
25 cm. |
GENERAL NOTE |
General note |
Includes index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK935 MARK344 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Planning. |
ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Institute of Marketing. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |