Marketing plans : (Record no. 314)
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000 -LEADER | |
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fixed length control field | 00801cam a2200277 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 040804s2002 ne a 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004556468 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750656255 (pbk.) |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .M369183 2002 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition information | 21 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126093021.0 |
CONTROL NUMBER | |
control field | 17795 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | McDonald, Malcolm. |
TITLE STATEMENT | |
Title | Marketing plans : |
Remainder of title | how to prepare them, how to use them / |
Statement of responsibility, etc. | Malcolm McDonald. |
EDITION STATEMENT | |
Edition statement | 5th ed. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Amsterdam ; |
-- | Boston : |
Name of publisher, distributor, etc. | Butterworth-Heinemann, |
Date of publication, distribution, etc. | 2002. |
PHYSICAL DESCRIPTION | |
Extent | xix, 630 p. : |
Other physical details | ill ; |
Dimensions | 25 cm. |
GENERAL NOTE | |
General note | Includes index. |
STUDY PROGRAM INFORMATION NOTE | |
Program name | MARK935 MARK344 |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Planning. |
ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Institute of Marketing. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 658.802 MC MA | T0018378 | 168.00 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 17/12/2002 | Magrudy's | 168.00 | ||||
26/01/2017 | 658.802 MC MA | T0026578 | 32.10 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 13/03/2006 | AMAUS | 32.10 |