Struhl, Steven M.,
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques Steven Struhl - New York : Kogan Page Ltd, c2017. - xiii, 254 p. : ill. ; 25 cm.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
9780749479558
2016055015
Marketing research
Consumer behavior
Artificial intelligence
658.80028563 ST AR
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques Steven Struhl - New York : Kogan Page Ltd, c2017. - xiii, 254 p. : ill. ; 25 cm.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.
9780749479558
2016055015
Marketing research
Consumer behavior
Artificial intelligence
658.80028563 ST AR