Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques
By: Struhl, Steven M
Material type:
BookPublisher: New York : Kogan Page Ltd, c2017.Description: xiii, 254 p. : ill. ; 25 cm.ISBN: 9780749479558Subject(s): Marketing research | Consumer behavior | Artificial intelligenceDDC classification: 658.80028563 ST AR
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.80028563 ST AR (Browse shelf) | Available | T0057031 |
Total holds: 0
Includes bibliographical references and index.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index.