| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016055015 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749479558 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.80028563 ST AR |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Struhl, Steven M., |
| TITLE STATEMENT |
|---|
| Title |
Artificial intelligence marketing and predicting consumer choice : |
| Subtitle |
an overview of tools and techniques |
| Statement of responsibility, etc |
Steven Struhl |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
Kogan Page Ltd, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 254 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| CONTENTS |
|---|
| Contents |
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing research |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer behavior |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Artificial intelligence |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
7048 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
123 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
633 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
370 |