Competition in Higher Education branding and marketing :
Competition in Higher Education branding and marketing : national and global perspectives
Edited by Antigoni Papadimitriou
- Cham : Palgrave Macmillan, c2018.
- xvii, 254 p. : ill. ; 23 cm.
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
9783319585260 3319585266
Education, Higher --Marketing
Marketing--Branding (Marketing)
Universities and colleges--Marketing
378.106 CO MP
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
9783319585260 3319585266
Education, Higher --Marketing
Marketing--Branding (Marketing)
Universities and colleges--Marketing
378.106 CO MP