| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319585260 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3319585266 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
378.106 CO MP |
| TITLE STATEMENT |
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| Title |
Competition in Higher Education branding and marketing : |
| Subtitle |
national and global perspectives |
| Statement of responsibility, etc |
Edited by Antigoni Papadimitriou |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Cham : |
| Publisher |
Palgrave Macmillan, |
| Date |
c2018. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 254 p. : |
| Other Details |
ill. ; |
| Size |
23 cm. |
| CONTENTS |
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| Contents |
1. IntroductionChapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective studentsChapter 3. Marketing Context and Branding Content of Private Universities in Chile and MexicoChapter 4. Brand communication in Flemish higher education: A comparison between types of institutionsChapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans
|
| SUMMARY |
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| Summary |
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Education, Higher |
| General |
Marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| General |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Universities and colleges |
| General |
Marketing |
| ADDED ENTRY |
|---|
| Name |
Papadimitriou, Antigoni, |
| Role |
Edited by |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/padn0p2yaomaxxzm8xw7vltypyv1bf7j |
| Public note |
Location Map |
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10384 |