Research methods for business
Hair, Joseph F., Jr.
Research methods for business Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page - New Jersey : John Wley and Sons, c2003. - xviii, 448 p. : ill. ; 25 cm.
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
9780470034040
Business--Research
650.072 HA RE
Research methods for business Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page - New Jersey : John Wley and Sons, c2003. - xviii, 448 p. : ill. ; 25 cm.
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
9780470034040
Business--Research
650.072 HA RE