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Research methods for business

By: Hair, Joseph F., Jr
Title By: Money, Arthur H | Samouel, Philip | Page, Mike
Publisher: New Jersey : John Wley and Sons, c2003.Description: xviii, 448 p. : ill. ; 25 cm.ISBN: 9780470034040Subject(s): Business -- ResearchDDC classification: 650.072 HA RE
Summary:
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
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Item type Current location Call number Status Date due Barcode Item holds Course reserves
REGULAR Main Collection 650.072 HA RE (Browse shelf) Available T0058050

MBA908 Summer2020

REGULAR Main Collection 650.072 HA RE (Browse shelf) Available T0058051

MGNT922 / OPS922 Autumn2020

Total holds: 0

Ethical obligations of research participants --
Gaining access to respondents --
summary --
Defining the research problem and reviewing the literature --
Learning outcomes --
Introduction --
What is a good research topic --
Research questions and objectives --
Writing a research proposal --
Preparing a literature review --
Sources of literature --
Planning the literature search --
Writing a literature review --
The literature review and research questions --
Summary --
Secondary data --
Learning outcomes --
Introduction --
Value of secondary data --
Nature and scope of secondary data --
Secondary data sources --
Internal background reviews --
External sources of secondary data --
Syndicated sources of secondary data --
Using the Internet to obtain secondary data --
Applications of secondary research in practice --
Summary --
Conceptualization and research design --
Learning outcomes --
Introduction --
Developing a conceptual model --
Identify variables & constructs --
Specify hypotheses & relationships --
Draw conceptual model --
Basic research designs --
Exploratory --
Descriptive --
Causal --
Combining research designs --
Summary --
Sampling approaches --
Learning outcomes --
Introduction --
Sampling --
Sampling process --
Probability sampling --
Nonprobability sampling --
Sample size --
Summary --
Data collection methods --
Learning outcomes --
Introduction --
Data collection --
Qualitative vs. quantitative --
Observation --
Survey approaches, including panels --
Depth interviews --
Focus groups --
Case studies --
Content analysis --
Summary --
Measurement & scaling --
Learning outcomes --
Introduction --
What is a concept? --
How to measure concepts --
Practical decisions when developing scales --
Criteria for assessing measurement scales --
How to develop a scale --
Summary --
Designing the questionnaire --
Learning outcomes --
Introduction --
Questionnaire design --
Questionnaire sections and sequence --
Preparing and presenting good questions --
Pretesting questionnaires --
Summary --
Basic data analysis for qualitative research --
Learning outcomes --
Introduction --
Data preparation --
Analyzing qualitative research --
Summary --
Basic data analysis for quantitative research --
Learning outcomes --
Introduction --
Data preparation --
Using charts and graphs --
Measures of central tendency --
Measures of dispersion --
Other diagnostic measures --
Summary --
Testing hypotheses --
Learning outcomes --
Introduction --
Understanding hypothesized relationships --
Hypothesis testing --
Single group hypothesis testing --
Chi-square & T-test --
Multiple group hypothesis testing --
Analysis of variance --
Summary --
Assessing relationships between variables --
Learning outcomes --
Introduction --
Types of relationships --
Covariation and variable relationships --
Analyzing association using correlation --
Prediction using regression --
Summary --
Reporting & presenting results --
Learning outcomes --
Introduction --
Written and oral communication --
The written research report --
Guidelines for the written report --
Oral presentations --
Using visuals --
Summary.

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.

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