Research methods for business Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page
Publication details: New Jersey : John Wley and Sons, c2003.Description: xviii, 448 p. : ill. ; 25 cmISBN:- 9780470034040
- 650.072 HA RE
Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 650.072 HA RE (Browse shelf(Opens below)) | Available | T0058050 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 650.072 HA RE (Browse shelf(Opens below)) | Available | T0058051 |
Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
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