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Research methods for business Joseph F. Hair, Jr., Arthur H. Money, Philip Samouel, Mike Page

By: Contributor(s): Publication details: New Jersey : John Wley and Sons, c2003.Description: xviii, 448 p. : ill. ; 25 cmISBN:
  • 9780470034040
Subject(s): DDC classification:
  • 650.072 HA RE
Online resources: Summary: Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.
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Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 650.072 HA RE (Browse shelf(Opens below)) Available T0058050
REGULAR University of Wollongong in Dubai Main Collection 650.072 HA RE (Browse shelf(Opens below)) Available T0058051

MGNT922 / OPS922 Spring2025

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. This work draws on European business research methods. It presents a balance between quantitative and qualitative methods, with relevant real world examples.

MGNT922

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