Satell, Greg

Mapping innovation : a playbook for navigating a disruptive age Greg Satell - New York : McGraw-Hill Education, c2017. - xix, 215 p. : ill. ; 24 cm.

Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook.

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small.

9781259862250 1259862259


Technological innovations--Management
Diffusion of innovations--Management
Research, Industrial
New products

658.514 SA MA

Powered by Koha