Mapping innovation : a playbook for navigating a disruptive age
By: Satell, GregMaterial type: BookPublisher: New York : McGraw-Hill Education, c2017.Description: xix, 215 p. : ill. ; 24 cm.ISBN: 9781259862250; 1259862259Subject(s): Technological innovations -- Management | Diffusion of innovations -- Management | Research, Industrial | New productsDDC classification: 658.514 SA MA
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.514 SA MA (Browse shelf)||Available||April 2018||T0058357|
Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook.
Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small.