Mastering online marketing /
Meyerson, Mitch.
Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough. - [Irvine, CA] : Entrepreneur Press, c2008. - xvii, 260 p. : ill ; 23 cm.
Includes index.
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
9781599181516 (alk. paper) 1599181517 (alk. paper)
2007021488
Internet marketing.
Internet advertising.
Electronic commerce--Marketing.
HF5415.1265 / .M467 2008
658.8/72
Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough. - [Irvine, CA] : Entrepreneur Press, c2008. - xvii, 260 p. : ill ; 23 cm.
Includes index.
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
9781599181516 (alk. paper) 1599181517 (alk. paper)
2007021488
Internet marketing.
Internet advertising.
Electronic commerce--Marketing.
HF5415.1265 / .M467 2008
658.8/72