Mastering online marketing / (Record no. 3305)

MARC details
000 -LEADER
fixed length control field 01771cam a2200313 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070522s2008 caua 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007021488
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781599181516 (alk. paper)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1599181517 (alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn134992971
SYSTEM CONTROL NUMBER
System control number (OCoLC)134992971
Canceled/invalid control number (OCoLC)154691487
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- JED
-- C#P
-- YDXCP
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .M467 2008
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093437.0
CONTROL NUMBER
control field 20819
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Meyerson, Mitch.
TITLE STATEMENT
Title Mastering online marketing /
Statement of responsibility, etc. Mitch Meyerson ; with Mary Eule Scarborough.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Irvine, CA] :
Name of publisher, distributor, etc. Entrepreneur Press,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent xvii, 260 p. :
Other physical details ill ;
Dimensions 23 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Scarborough, Mary Eule.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.872 ME MA T0033824 14.93 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 14/08/2008 AMAUS 14.93