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Mastering online marketing / Mitch Meyerson ; with Mary Eule Scarborough.

By: Contributor(s): Material type: TextTextPublication details: [Irvine, CA] : Entrepreneur Press, c2008.Description: xvii, 260 p. : ill ; 23 cmISBN:
  • 9781599181516 (alk. paper)
  • 1599181517 (alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .M467 2008
Contents:
The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 ME MA (Browse shelf(Opens below)) Available T0033824

Includes index.

The entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.

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