Lieb, Rebecca
Content, the atomic particle of marketing : the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski - London, UK : Kogan Page, c2017. - xvi, 223 p. ; ill. ; 24 cm.
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.
9780749479756
2017010381
Internet marketing
Online social networks
658.802 LI CO
Content, the atomic particle of marketing : the definitive guide to content marketing strategy Rebecca Lieb with Jaimy Szymanski - London, UK : Kogan Page, c2017. - xvi, 223 p. ; ill. ; 24 cm.
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.
9780749479756
2017010381
Internet marketing
Online social networks
658.802 LI CO