Content, the atomic particle of marketing : the definitive guide to content marketing strategy
By: Lieb, Rebecca
Title By: Szymanski, Jaimy
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LI CO (Browse shelf) | Available | T0058526 |
Total holds: 0
Includes bibliographical references and index.
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.