| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017010381 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749479756 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.802 LI CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Lieb, Rebecca |
| TITLE STATEMENT |
|---|
| Title |
Content, the atomic particle of marketing : |
| Subtitle |
the definitive guide to content marketing strategy |
| Statement of responsibility, etc |
Rebecca Lieb with Jaimy Szymanski |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London, UK : |
| Publisher |
Kogan Page, |
| Date |
c2017. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 223 p. ; |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Internet marketing |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Online social networks |
| ADDED ENTRY |
|---|
| Name |
Szymanski, Jaimy |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
12520 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
1603 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
5603 |
| ADDED ENTRY |
|---|
| -- |
12521 |