Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 1 v. (various pagings) : col. ill ; 29 cm.
Includes bibliographical references and indexes.
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
Adult Follett Library Resources.
9780131357976 0136009980 (trade) 9780131357976 (pbk.) 0131357972 (pbk.)
GBA825948 bnb
014537776 Uk
Marketing--Management.
Marketing--Management.
HF5415.13 / .K64 2009
658.8
Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 1 v. (various pagings) : col. ill ; 29 cm.
Includes bibliographical references and indexes.
A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics.
Adult Follett Library Resources.
9780131357976 0136009980 (trade) 9780131357976 (pbk.) 0131357972 (pbk.)
GBA825948 bnb
014537776 Uk
Marketing--Management.
Marketing--Management.
HF5415.13 / .K64 2009
658.8