Marketing management / (Record no. 3334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01418pam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080107s2009 njua b 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA825948 |
| Source | bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014537776 |
| Source | Uk |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131357976 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136009980 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131357976 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131357972 (pbk.) |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn189700343 |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)189700343 |
| Canceled/invalid control number | (OCoLC)176888497 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | C#P |
| -- | BTCTA |
| -- | YDXCP |
| -- | BWX |
| -- | XVF |
| -- | UKM |
| -- | DLC |
| -- | ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093440.0 |
| CONTROL NUMBER | |
| control field | 20849 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| EDITION STATEMENT | |
| Edition statement | 13th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | c2009. |
| PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | col. ill ; |
| Dimensions | 29 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| SUMMARY, ETC. | |
| Summary, etc | A guide for marketing management that describes standards in marketing theory and practice, and discusses brand equity, customer value analysis, database marketing, e-commerce, hybrid channels, supply chains, segmentation, and other topics. |
| TARGET AUDIENCE NOTE | |
| Target audience note | Adult |
| Source | Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | TBS904 MARK922 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | sears. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
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