Schaffer, Neal
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer - New Jersey : Wiley, c2013. - viii, 216 p. : ill. ; 24 cm.
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.
9781118651186
2013025740
Branding (Marketing)
Customer relations
Social media
Information technology--Management
658.872 SC MA
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer - New Jersey : Wiley, c2013. - viii, 216 p. : ill. ; 24 cm.
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.
9781118651186
2013025740
Branding (Marketing)
Customer relations
Social media
Information technology--Management
658.872 SC MA