| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013025740 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118651186 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.872 SC MA |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Schaffer, Neal |
| TITLE STATEMENT |
|---|
| Title |
Maximize your social : |
| Subtitle |
a one-stop guide to building a social media strategy for marketing and business success |
| Statement of responsibility, etc |
Neal Schaffer |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Jersey : |
| Publisher |
Wiley, |
| Date |
c2013. |
| PHYSICAL DESCRIPTION |
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| Extent |
viii, 216 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes index. |
| CONTENTS |
|---|
| Contents |
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments. |
| SUMMARY |
|---|
| Summary |
Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Customer relations |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Information technology |
| General |
Management |
| MAIN ENTRY--PERSONAL NAME |
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13975 |
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9166 |
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6091 |
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877 |
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1798 |