Whittington, Richard, 1958-
Digital innovation and entrepreneurship Richard Whittington - New York, NY : Cambridge University Press, c2018. - xxii, 456 p. : ill. ; 25 cm.
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
9781108470506 (hardback : alk. paper) 9781108454940 (pbk. : alk. paper)
2018017446
Electronic commerce
Entrepreneurship
Information technology--Economic aspects
Technological innovations--Economic aspects
658.4 WH DI
Digital innovation and entrepreneurship Richard Whittington - New York, NY : Cambridge University Press, c2018. - xxii, 456 p. : ill. ; 25 cm.
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
9781108470506 (hardback : alk. paper) 9781108454940 (pbk. : alk. paper)
2018017446
Electronic commerce
Entrepreneurship
Information technology--Economic aspects
Technological innovations--Economic aspects
658.4 WH DI