Digital innovation and entrepreneurship
By: Whittington, Richard
Material type:
BookPublisher: New York, NY : Cambridge University Press, c2018.Description: xxii, 456 p. : ill. ; 25 cm.ISBN: 9781108470506 (hardback : alk. paper); 9781108454940 (pbk. : alk. paper)Subject(s): Electronic commerce | Entrepreneurship | Information technology -- Economic aspects | Technological innovations -- Economic aspectsDDC classification: 658.4 WH DI
Summary:
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4 WH DI (Browse shelf) | Available | October2018 | T0060296 |
Total holds: 0
Includes bibliographical references and index.
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points.
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.