| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2018017446 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781108470506 (hardback : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781108454940 (pbk. : alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
658.4 WH DI |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
Whittington, Richard, |
| Dates |
1958- |
| TITLE STATEMENT |
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| Title |
Digital innovation and entrepreneurship |
| Statement of responsibility, etc |
Richard Whittington |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY : |
| Publisher |
Cambridge University Press, |
| Date |
c2018. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 456 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| CONTENTS |
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| Contents |
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points. |
| SUMMARY |
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| Summary |
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Electronic commerce |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Entrepreneurship |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Information technology |
| General |
Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Technological innovations |
| General |
Economic aspects |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
20695 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
1605 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
11 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
16656 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
4862 |