De Mooij, Marieke
Consumer behavior and culture : consequences for global marketing and advertising Marieke De Mooij - 3rd ed. - Thousand Oaks, CA : SAGE, c2019. - xvii, 451 p. : ill. ; 25 cm.
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
9781544318158
2019931577
Consumer Behavior
658.8342 DE CO
Consumer behavior and culture : consequences for global marketing and advertising Marieke De Mooij - 3rd ed. - Thousand Oaks, CA : SAGE, c2019. - xvii, 451 p. : ill. ; 25 cm.
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
9781544318158
2019931577
Consumer Behavior
658.8342 DE CO