| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019931577 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544318158 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.8342 DE CO |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
De Mooij, Marieke |
| TITLE STATEMENT |
|---|
| Title |
Consumer behavior and culture : |
| Subtitle |
consequences for global marketing and advertising |
| Statement of responsibility, etc |
Marieke De Mooij |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Thousand Oaks, CA : |
| Publisher |
SAGE, |
| Date |
c2019. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 451 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| SUMMARY |
|---|
| Summary |
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Consumer Behavior |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
30693 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
633 |