Consumer behavior and culture : consequences for global marketing and advertising
By: De Mooij, Marieke
Material type: BookPublisher: Thousand Oaks, CA : SAGE, c2019.Edition: 3rd ed.Description: xvii, 451 p. : ill. ; 25 cm.ISBN: 9781544318158Subject(s): Consumer BehaviorDDC classification: 658.8342 DE CO
Summary:
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 DE CO (Browse shelf) | Available | Oct2019 | T0062844 |
Total holds: 0
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behaviour. The author uses her own model of consumer behaviour to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.