Sayre, Shay.
Entertainment marketing & communication : selling branded performance, people, and places / Entertainment marketing and communication Shay Sayre. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxii, 489 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780131986220 0131986228 (13: 978-0-13-198622-0)
2007024980
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Entertainment events--Marketing.--United States
Amusements--Marketing.--United States
Tourism--Marketing.--United States
Recreation--Marketing.--United States
Consumer behavior--United States.
Communication in marketing--United States.
GV188.3.U6 / S29 2008
790.2
Entertainment marketing & communication : selling branded performance, people, and places / Entertainment marketing and communication Shay Sayre. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008. - xxii, 489 p. : ill ; 23 cm.
Includes bibliographical references and index.
9780131986220 0131986228 (13: 978-0-13-198622-0)
2007024980
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Entertainment events--Marketing.--United States
Amusements--Marketing.--United States
Tourism--Marketing.--United States
Recreation--Marketing.--United States
Consumer behavior--United States.
Communication in marketing--United States.
GV188.3.U6 / S29 2008
790.2